The PSA History/Oldtimers Page

Home > History> PSA Hotels/ValCar

The PSA Logbook
Other PSA Sites
Books about PSA

E-mail the webmaster

In the late 1960's, PSA came up with an imaginative marketing campaign - Fly! Drive! Sleep! PSA wanted to fly you to your destination, rent you the car, and have you stay in a PSA hotel. The only minor flaw in this whole campaign - PSA was a commuter airline.

On this page are several ads for PSA's rent-a-car operation, ValCar, taken from ticket folders and timetables. Also here are some PSA hotel ads.

valcar69.jpg (29985 bytes) valcar771.jpg (30870 bytes) valcar.jpg (27644 bytes)
Left - 1969 ticket folder ad. Middle - 1971 ticket folder ad. Right - 1971 timetable ad.

htl-373.jpg (284529 bytes)
PSA Hotels ad, 1973.
sleepps74.jpg (33285 bytes) sleeppscd.jpg (24253 bytes)
Left - PSA hotels ticket folder ad, 1974. Right - PSA hotels in-flight card, 1971.

After Valcar was shut down, PSA signed a partnership with Hertz. The "Insta-Car" promotion was in place well into the late 1970s.

Insta-Car seat stuffer, 1977.