The America West History Page

Home > Gallery > Commercials

America West Commercials

Video commercials are one of the best ways to see a company's image of itself. They provide a unique picture of the message trying to be conveyed at the time of airing. The following are a series of America West advertisements taken through the years.

Sources are "History (1983-1998) with Add-ons", "History (1983-2003)", "History (1983-2005)", "Ten Years of America West Ads", "Every Flight Counts", "Electric Chameleon", and "Get On Board".

All ads are encoded in WMV or FLV format by either Rob Borucki or Kevin Trinkle.

1983	This is a Low Fare Airline?	The first America West ad. Designed to show how the small airline offered low fares, but full service, it shows how you got an assigned seat, free newspaper and free cocktails.
1984	California	How many flights does America West have between Phoenix and California? Don't forget, we also fly you back.
1987	What We Serve Is You	With possibly the catchiest jingle in an America West ad, this one announces new service to Chicago, New York and Baltimore on the new 757 aircraft.
1991	The Heart of Japan	Introducing...Nagoya, America West style!
1992	Dawn	Only one startup airline after deregulation has become the major airline the other carriers only dream of...
1993	Respect (1)	Andrea just loves singing about America West. Most of the Respect series ads have been lost to time, but we have a few still left.
1994	Respect (2)	One of the respect ads recently resurfaced as part of the inflight merger announcement video. Naturally, we couldn't have just one respect ad on this site.
1994	Teamwork	Introducing Teamwork (the first one). Little Ann Rogan is shown coloring her design that would eventually become N902AW.
1995	This is a plane	This is an America West Plane. It's a 757. It looks like every other airline's plane. The fares we charge don't look like other airlines.
1996	Mosh Pit	The classic America West ad, showing the boarding process on an unnamed competitor.
	Cloud Watch '96	Phoenix really overreacts to weather. This ad was originally shown in Indianapolis.
1997	More Nonstops	More nonstops to more places from Phoenix than any other airline.
1999	Every Flight Counts (Ramp)	The series of Every Flight Counts commercials. This one features a Ramp CSR loading a plane.
	Every Flight Counts (CSR)	The CSR ad tells how our agent gives seats next to windows, which allow your problems to drift away...
	Every Flight Counts (Marshaller)	Planes come from corners of the baseball field in this ad, which also showcases the Arizona Diamondbacks sponsorship.
	Every Flight Counts (Jetway)	The most stressful part of the job? Moving 4 1/2 feet to a plane full of passengers who have heard..."The Ding"
	Every Flight Counts (Pilot)	Our Captain tells how he loves his job, and his five favorite words - "Flight Attendants: Prepare for Landing"
	Every Flight Counts (Inflight CSR)	An inflight CSR tells of the problems her pasengers experienced, and how she closes up the office (an A320)
2001	Electric Chameleon (First)	The Electric Chameleon campaign. Shown only in the hubs, this first ad sets up the storyline of an aging rock band who gets back together and tours the country on America West.
	Electric Chameleon (2)	The second ad is a 30 second version of the first ad, setting up the story of the fictional band.
	Electric Chameleon (3)	The third ad in the series highlights how you can save money on Americawest.com.
	Electric Chameleon (4)	The fourth ad highlights Flightfund rewards...although next time, perhaps it's best to skip Kansas City.
	Electric Chameleon (5)	If you've made it through all five ads to this point, the webmaster salutes you. The final ad in the series (mercifully) shows punctuality. How being on stage on time refers to an airline...well, some mysteries are best left unexplained.
2005	Get On Board - Bashas The last America West advertising campaign debuted just a few months before the merger announcement. This one features Bashas, an Arizona grocery chain.
	Get On Board - Coldstone Creamery This ad features Coldstone Creamery, an Arizona-based Ice Cream Chain.
	Get On Board - Fulton Homes
	Get On Board - Oreganos
	Get On Board - University of Phoenix