PSA's promotion and marketing department tended to work overtime creating innovative ways to promote the airline. The longest-lasting, and most visible (besides the smile) were the buttons.
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| Circa 1969 - Smiling button |
Circa 1967 |
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| Circa 1978 |
Circa 1980 |
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| Circa 1979 |
Circa 1976 |
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| Puerto Vallarta/Mazatlan, 1980 |
Phoenix button, circa 1983 |
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| 100 Million Smiles, 1982 |
Welcome Back, date unknown. |
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| Early 1970's | 1986 Christmas Ornament (Chris Laborde) |
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| (Date unknown) | Circa 1984 - #1 at LAX! |
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| Save our Smile! (1987) |
PSA Expressway, 1984 |
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| Bright Lights Flights, 1978 |
Steamboat Springs button, 1986-87 |
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| New cities, 1986 |
Bellingham inagural, 1985 |
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| IATA button, 1985 |
USAir & PSA, 1987 |
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| Circa 1985 | 1977 Button |
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| Welcome aboard Bud(weiser), 1982 | We've Got to be Tough, circa 1985 |
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| PSA gives you a lift, late 1960's | Catch Our Smile, 1985 |
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| PSA is #1 at LAX, 1984 | Seattle, 1981 |
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| UM Button | Catch Us! (Rainbow) (Mike Farris) |
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| 1971 (Mike Farris) | 1976 (Mike Farris) |
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| 1981 (Mike Farris) | Early 1970s (Mike Farris) |
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| Teamsters button (Mike Farris) | Union button (Mike Farris) |
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| Count on Me and PSA, 1982 | Executive Flyer, 1983 |
