Home > Gallery> Promotions

PSA's promotion and marketing department tended to work overtime creating innovative ways to promote the airline. Some of these promotions are shown here. The buttons have all been moved to their own sub-page in the Museum.


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Monterey trivet, 1978.

25th year trivet, 1974.

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Playing cards, 1980 (left), mid-1980s (center), 1986 (right).
PSA playing cards are hard to find due to their limited issue - they were never included on the aircraft;
only for sale in the PSA employee store.

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PSA 'RON' kit, for passengers staying overnight with lost luggage.

Teddy Bear sold in the Company Store, 1980s.

Las Vegas inagural paperweight, 1978.

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PSA gives you a lift Matchbook 1977 Matchbook 1971 PSA Hotels Matchbook

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Emery Board, 1970's.

Emery Board, 1986.


Frisbee, early 1970's.

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Dollar-Peso converter from Mexico, 1980.

Catch Us! promotion, mid 1970s. 

Fly the Super 80, 1980-81.

PSA also issued numerous bumper stickers. Some are located here:

1964 PSA Bumper Sticker

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Catch Our Smile sticker, 1978

Smiles aren't just painted on, 1979-80
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In 1982, PSA and Disneyland signed an agreement to make PSA the official airline of Disneyland. To celebrate, PSA repainted one of their last 727s (N555PS) to celebrate this event. I don't personally remember the plane, but I do remember the celebrations at Disneyland in 1984. Somewhere in the archives I have the giveaway album - "Goin' Quackers"


Another promotion for Mickey and PSA...how would you like this mouse in the left seat?

Jeremy Escenazi writes:

I worked at Disneyland in the mid 1980's, and I worked on the PSA attraction: American Journey's Presented in CircleVision 360. With the collapse of the Bell System, the old "America The Beautiful" attraction in the CircleVision theatre reverted to an unsponsored attraction. Then, PSA stepped up to the plate and became a sponsor of a NEW CircleVision presentation and remodeled theatre. The pre-show area had a huge wall, with a chronology of backlit photos of all of the Flight Attendant's uniforms. There was also a large stage area that presented a show about the history of flight presented by Orville and Wilbur (cartoon characters from the "Rescuers"). We all wore a unique banded collar white shirt with the PSA colors on the collar and the placket. Prior to the movie being started in the main theatre, a single, classy PSA logo played on the screen. Later, the theatre began to show the "Wonders of China", also in CircleVision 360. After PSA was acquired by USAir, the sponsorship reverted to Delta Airlines, as the sole "official airline" of Disneyland and Walt Disney World. And now, today, Delta has even pulled out, and their sponsorship is gone at Disneyland and at Disney World, well they shelled out $12 million bucks to build a dark ride called "Dreamflight", and that is all but just a Disneyworld attraction without Delta.

New! The PSA Pre-show can be found on the Extinct Attractions Club DVD for Circlevision 360.



PSA's logo was also seen at Sea World, which lies very close to the departure path from Lindbergh Field's Runway 27. The Skytower was built in 1969 and carried PSA's logo until the late 1970s, then from 1982 to 1988. Today, the Skytower is sponsored by Southwest Airlines. (Right picture from Skylines, January 1982.)



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The PSA Balloon was another promotional tool that flew around the system. This is the cover and backside of a brochure about the balloon. (The inside discusses technical details, and I will not reprint them here.) Some pictures of the balloon in operation can be found on the 1980's pictures page.


buscd.jpg (13694 bytes)Promotions also used toward paper goods. PSA would collect business cards and have them made into baggage tags for their passengers. (Left - a backing for the business card that would be made into a baggage tag, mid-1980s. Below: 1982. Right: 1986)

Other paper items included these:


Air Cargo post-it note pads (to see in actual size, click the image) and, issued shortly before the merger, PSA "Now our Smile is even wider" notepads. Below, one from circa 1986-87:


 
 
1986 Notepad





Some of PSA's more famous advertisements are now up. Check out the advertisements page!

The PSA Oldtimers Page (PSA History Page) Copyright © 1995-2012 Kevin Trinkle. Part of the Cactus Wings network.